FRANCE: Pernod Ricard eyeing high-end absinthe push

By Chris Mercer | 16 December 2011

Pernod Ricard is seeking to breathe new life into absinthe by targeting its own namesake brand of the controversial spirit at the arts and fashion world.

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Pernod Ricard is seeking to breathe new life into absinthe by targeting its own namesake brand of the controversial spirit at the arts and fashion world.

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