CHINA: Pernod Ricard extends trademark protection for Chivas Regal
By Chris Mercer | 10 June 2009
Pernod Ricard's Chivas Regal Scotch whisky has extended its trademark protection in China, as the French firm tells just-drinks that drinks companies continue to face a battle against counterfeits in the country.
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Pernod Ricard's Chivas Regal Scotch whisky has extended its trademark protection in China, as the French firm tells just-drinks that drinks companies continue to face a battle against counterfeits in the country.

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