US: Pernod Ricard expands Absolut Tune roll out - video
Pernod Ricard is teaming up with a Swedish pop duo for the US nation-wide launch of Absolute Tune.
The group Icona Pop features the wine-and-vodka brand in its latest video "All Night", which can be seen above, Pernod said today (13 September). Absolute Tune was launched in New York last year and is now available across the country.
“We’re excited to join forces with Icona Pop to nationally introduce Absolut Tune,” said Maxime Kouchnir, VP of vodkas at Pernod Ricard. “This blend allows us to experiment with new tastes and trends while offering consumers another drink option.”
Absolut Tune is a sparkling blend of Sauvignon Blanc and Absolut Vodka that targets young female consumers.
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