CZECH: Pernod Ricard circumvents spirits ban as partial lifting approaches
The ban on spirits sales in Czech could be partially lifted tomorrow
Jan Becher, which ceased production last week, has managed to open for one day since Wednesday (19 September). The division made a special batch of its Lemond liqueur brand on Sunday, reducing its abv by 1% to 19% to bypass the ban.
Twenty-three Czechs have died this month after consuming liquor that contained industrial methanol, leading to the declaration of a total ban on sales of all drinks over 20% abv.
The ban could be partially lifted tomorrow, 26 September, according to Czech health minister Leos Heger. The move would permit sales of alcoholic drinks that have a new version of the respective stamp on their bottles and be accompanied by a “birth certificate” stating where their manufacturers purchased the necessary ethanol.
Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The ...
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