AUS: Pernod Ricard changes wine unit name

By | 31 October 2013

Pernod launched the unit in 2010

Pernod launched the unit in 2010

Pernod Ricard has inserted its company name into the new moniker for its Australia-based wine unit.

Premium Wine Brands is now Pernod Ricard Winemakers, the French group announced this week. The change “reflects the quality and heritage credentials of our parent business”, said Jean-Christophe Coutures, chairman and CEO of Pernod Ricard Winemakers.

Premium Wine Brands was formed in October 2010 when Pernod consolidated all of its wine brands under one banner. Brands within the unit's portfolio include Jacob’s Creek, Brancott Estate, Campo Viejo and Graffigna, as well as Chinese newcomer Helan Mountain.

Pernod's “priority premium wine” portfolio, which includes Jacob's Creek and Campo Viejo, saw sales up 1% and volumes stay flat in the company's Q1 results, released last week.

Expert analysis

Pernod Ricard Groupe in Wine (World)

As well as ranking third in the global spirits market, Pernod Ricard is the world’s fourth largest wine producer. This profile analyses the company’s efforts to adapt its wine offer to challenging and changing conditions in core markets and to leverage its strength in spirits to expand in fast-growing emerging markets.

Sectors: Wine

Companies: Pernod Ricard, Ricard, Jacob’s Creek

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