Pernod launched the unit in 2010

Pernod launched the unit in 2010

Pernod Ricard has inserted its company name into the new moniker for its Australia-based wine unit.

Premium Wine Brands is now Pernod Ricard Winemakers, the French group announced this week. The change “reflects the quality and heritage credentials of our parent business”, said Jean-Christophe Coutures, chairman and CEO of Pernod Ricard Winemakers.

Premium Wine Brands was formed in October 2010 when Pernod consolidated all of its wine brands under one banner. Brands within the unit's portfolio include Jacob’s Creek, Brancott Estate, Campo Viejo and Graffigna, as well as Chinese newcomer Helan Mountain.

Pernod's “priority premium wine” portfolio, which includes Jacob's Creek and Campo Viejo, saw sales up 1% and volumes stay flat in the company's Q1 results, released last week.

Expert analysis

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