Pernod Ricard's CEO, Pierre Pringuet, is set to become the president of French business lobby group Association Francaise des Enterprises Privees (AFEP), according to local reports. 

Pringuet is understood to be in line to replace Mauric Levy, CEO of advertising firm Publicis Groupe, as leader of the group, according to Les Echos newspaper. The paper reported that Levy resigned from AFEP this month, after being in charge since February 2010. 

However, a spokesperson from Pernod Ricard said "nothing has been decided yet".  The AFEP board is due to meet next week to decide on a new president, the spokesperson added. 

The group, established in 1982, represents the interests of big business in France.

Nobody from AFEP was available for comment. 

Pringuet, who has been CEO of Pernod Ricard since November 2008, is also chair of Comite Sully, which promotes the French food-processing industry.