Absolut vodka

Absolut vodka

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Pernod Ricard has lined up a travel retail exclusive promotion for its Absolut vodka brand with retailer DFS Galleria.

The company confirmed today (28 June) that, to commemorate DFS' 50th anniversary this year, it will run its Absolut 'Bling-Bling' gift pack once more.

The limited edition run will be available only in DFS shops in Singapore, Auckland, Abu Dhabi, Mumbai, San Francisco, New York (JFK), and Los Angeles in August.

”Our partnership with DFS has always been crucial to our success in the Asia-Pacific market,” said Winnie Wan, marketing director for Pernod Ricard Asia Duty Free. “You may see this venture as our own very special gift to our cherished long-time partner.”

DFS Galleria was set up in 1960, when American entrepreneurs Charles Feeney and Robert Miller opened their first outlet at Hong Kong’s Kai Tak Airport.