Product Launch - TRAVEL RETAIL: Pernod Ricard Ballantine’s 17 Year-Old Signature Distillery Miltonduff Edition
Click through to view Pernod Ricard's Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition
Category - Spirits, whisky, Scotch, blended
Available - From this month
Location - Travel retail
Price - RRP of US$75 per bottle in Asian travel retail
Distribution – Pernod Ricard
Pernod Ricard has launched the latest limited edition expression of its Ballantine's 17 Year Old blended Scotch whisky brand. Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition emphasises the malt whisky from the Miltonduff distillery. Scotch from the Scapa and Glenburgie facilities are also used to create the 17-year-old.
The Signature Distillery extension will be available until next year.
Ballantine’s, the No. 2 ultra-premium Scotch whisky range in Asia and the No. 1 in Global Travel Retail, is launching Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition – one of an innovative and exclusive collection of whiskies from the first limited edition series in the history of Ballantine’s 17 Year Old.
Over 40 different malt and grain whiskies, sourced from all over Scotland, are blended together to produce Ballantine’s 17 Year Old. Specially created by Master Blender Sandy Hyslop, each edition in the Signature Distillery series aims to showcase the unique influence of one of the major signature malts that provide depth to Ballantine’s 17 Year Old – Scapa, Glenburgie, and Miltonduff – by accentuating their contribution within a limited edition blend.
The latest edition in the series, Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition is a blended Scotch whisky that highlights the role of the Miltonduff single malt.
Miltonduff malt forms the foundation of Ballantine’s 17 Year Old, bringing power to the blend, its character complementing the other fingerprint malts perfectly. The cinnamon spiced notes bring warmth to the blend and its floral character balances the fruity sweetness of other malts.
Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition brings the unique qualities of the Miltonduff malt to the fore while staying true to Ballantine’s signature style.
The presentation of Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition reflects the original Ballantine’s 17 Year Old bottle, with added inspiration from the warmth of the tasting notes: elements of orange inspired by the sweet and fruity notes on the nose and a subtle rose sheen representing the hint of cinnamon spice that comes through in the background of the blend.
Peter Moore, Ballantine’s International Brand Director, says: “The Miltonduff Edition is an excellent addition to any whisky connoisseur’s collection. It’s ideal for those looking to explore Ballantine’s 17 Year Old on a deeper level as it offers whisky drinkers a unique insight into the role that the Miltonduff malt plays in the much revered Ballantine’s 17 Year Old blend. It also showcases the excellent work of our Master Blender, Sandy Hyslop, a man who is a world-leader in the art of blending.”
The Signature Distillery series plays a pivotal role in telling the story behind Ballantine’s 17 Year Old and will continue in 2014.
Ballantine’s 17 Year Old Miltonduff Signature Distillery Edition is available now in limited quantities, with an RRP of US$75.
Original source: Company Release
This month's just-drinks management briefing focuses on environmental sustainability in the global wine sector. In part one, Ben Cooper considers the production chain, from grape to glass....
- Comment - Diageo Spins the Guinness Wheel... Again
- Diageo's Labels Give Industry Something to Digest
- Who should Stock Spirits Acquire?
- Comment - 'Craft' and the Danger of 'Romance Copy'
- Is A-B InBev/SABMiller 'Mega-Merger' Off?
- Diageo lines up UK innovations push
- Craft is an 'abused' term - Pernod Ricard exec
- Pernod Ricard queries nutritional label use
- Diageo's Guinness Golden Ale
- Edrington names European Travel Retail head