Product Launch - TRAVEL RETAIL: Pernod Ricard Ballantine’s 17 Year-Old Signature Distillery Miltonduff Edition

By | 28 May 2013

Click through to view Pernod Ricards Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition

Click through to view Pernod Ricard's Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition

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Pernod Ricard's Ballantine’s 17 Year-Old Signature Distillery Miltonduff Edition

Category - Spirits, whisky, Scotch, blended

Available - From this month

Location - Travel retail

Price - RRP of US$75 per bottle in Asian travel retail

Distribution – Pernod Ricard

Pernod Ricard has launched the latest limited edition expression of its Ballantine's 17 Year Old blended Scotch whisky brand. Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition emphasises the malt whisky from the Miltonduff distillery. Scotch from the Scapa and Glenburgie facilities are also used to create the 17-year-old.

Last year, Pernod unveiled the Signature Distillery concept for Ballantine's, when it launched both Scapa- and Glenburgie-dominant versions.

The Signature Distillery extension will be available until next year.

Show the press release

Ballantine’s, the No. 2 ultra-premium Scotch whisky range in Asia and the No. 1 in Global Travel Retail, is launching Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition – one of an innovative and exclusive collection of whiskies from the first limited edition series in the history of Ballantine’s 17 Year Old.

Over 40 different malt and grain whiskies, sourced from all over Scotland, are blended together to produce Ballantine’s 17 Year Old. Specially created by Master Blender Sandy Hyslop, each edition in the Signature Distillery series aims to showcase the unique influence of one of the major signature malts that provide depth to Ballantine’s 17 Year Old – Scapa, Glenburgie, and Miltonduff – by accentuating their contribution within a limited edition blend.

The latest edition in the series, Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition is a blended Scotch whisky that highlights the role of the Miltonduff single malt.

Miltonduff malt forms the foundation of Ballantine’s 17 Year Old, bringing power to the blend, its character complementing the other fingerprint malts perfectly.  The cinnamon spiced notes bring warmth to the blend and its floral character balances the fruity sweetness of other malts. 

Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition brings the unique qualities of the Miltonduff malt to the fore while staying true to Ballantine’s signature style.

The presentation of Ballantine’s 17 Year Old Signature Distillery Miltonduff Edition reflects the original Ballantine’s 17 Year Old bottle, with added inspiration from the warmth of the tasting notes: elements of orange inspired by the sweet and fruity notes on the nose and a subtle rose sheen representing the hint of cinnamon spice that comes through in the background of the blend.

Peter Moore, Ballantine’s International Brand Director, says: “The Miltonduff Edition is an excellent addition to any whisky connoisseur’s collection. It’s ideal for those looking to explore Ballantine’s 17 Year Old on a deeper level as it offers whisky drinkers a unique insight into the role that the Miltonduff malt plays in the much revered Ballantine’s 17 Year Old blend. It also showcases the excellent work of our Master Blender, Sandy Hyslop, a man who is a world-leader in the art of blending.”

The Signature Distillery series plays a pivotal role in telling the story behind Ballantine’s 17 Year Old and will continue in 2014. 

Ballantine’s 17 Year Old Miltonduff Signature Distillery Edition is available now in limited quantities, with an RRP of US$75.

Original source: Company Release

Expert analysis

Global market review of blended and single malt Scotch whisky – forecasts to 2017

This latest global Scotch whisky report from IWSR and just-drinks is the most comprehensive edition we've published. It features 135 data tables covering the consumption volumes of the top malt and blended brands in each of 30+ countries, plus forecasts for Scotch by quality category globally and in each market.

Sectors: Product launches, Spirits

Companies: Pernod, Ricard, Ballantine’s

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