Pernod Ricard assigns UK ambassador for Olmeca Altos push

Pernod Ricard assigns UK ambassador for Olmeca Altos push

Pernod Ricard has appointed its first brand ambassador for Olmeca Altos Tequila in the UK.

Matthias Lataille has taken on the role and will be tasked with improving the super-premium Tequila brand's presence in the on-trade. In particular, Pernod is keen to make Olmeca Altos the signature high-end Tequila for margarita cocktails.

"Created by bartenders for bartenders, Olmeca Altos has already been extremely well received," said Olmeca's international marketing director, Michael Kaller. "We are confident that Matthias is the perfect candidate to secure further success for the brand in the UK."

Frenchman Lataille already has experience training bartenders through Olmeca's bartender training scheme, The Tahona Society, Pernod said today (10 August).