UK: Pernod Ricard applies to build new Scotch distillery

By | 18 October 2012

Click through to view an artists impression of Pernod Ricards new Scotch whisky distillery

Click through to view an artist's impression of Pernod Ricard's new Scotch whisky distillery

view 1 related image

Pernod Ricard is looking to build a new malt whisky distillery in Scotland as part of its expansion plans in the country.

The company, which earlier this year committed to spending GBP40m (US$62.2m) per year on upping its Scotch capacity, said earlier today (18 October) that it has started the planning process to construct a facility in Speyside. While the plan is at its earliest stages, production could begin at the distillery, which will be built on the site of the silent Imperial Distillery, as soon as 2015, just-drinks understands.

As recently as last month, the head of Pernod's Chivas Brothers Scotch and premium gin division, Christian Porta, hinted that the company was looking at a new distillery to help satisfy demand for Scotch in emerging markets. “The next stage for us - and we are starting to think about it - is to look to build a new distillery from scratch,” Porta said in September. “The key factor is future sales: We look at what we are going to sell and where we are going to sell it.”

When contacted by just-drinks, a spokesperson for Chivas declined to give specific investment figures for the distillery, as Pernod is in a quiet period ahead of next week's Q1 trading update. The capacity of the facility would be “subject to consultation” as part of the planning process, the spokesperson added. It will produce malt whisky destined for Chivas Brothers' blended whiskies, which includes Chivas Regal and Ballantine's.

The Imperial Distillery which has been inactive since 1998 and was acquired by Chivas Brothers in 2005, is located on the banks of the River Spey near Carron.

View Larger Map

Expert analysis

Whiskey in Emerging Markets to 2016: Market Guide

"Whiskey in Emerging Markets to 2016: Market Guide" provides in-depth detail on the trends and drivers of the Whiskey market in Emerging Markets. The report includes quantitative information (historic and forecast market values), as well as data, to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies.

Sectors: Emerging markets – BRIC, Spirits

Companies: Pernod, Ricard, Chivas Brothers, Chivas Regal, Ballantine’s

There are currently no comments on this article

Be the first to comment on this article

Related research

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...


This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

Focus - Fighting Alcohol Harm: The European Union's Strategy Under Review - Part II

In the second part of this analysis of the European Union's review of its strategy to combat alcohol harm across the region, EurActiv details the issues that have to be considered.

Focus - Fighting Alcohol Harm: The European Union's Strategy Under Review - Part III

The third and final part of EurActiv's analysis of the European Union's alcohol harm reduction strategy focuses on the different positions being taken on different issues in different regions.

US: Pernod Ricard gives Major Brands exclusive Missouri deal

Pernod Ricard's US unit has consolidated its Missouri distribution with the appointment of Major Brands as its exclusive distributor in the state.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page