UK: Pernod Ricard adds to sparkling rosé portfolio
The company said today (11 September) that it will begin shipping Gran Campo Viejo Cava Rosé to Sainsbury's supermarkets from 18 September.
"We developed Gran Campo Viejo Cava Rosé following the great success we had with Cava Brut last year and because we identified an opportunity in the market to marry our expertise in sparkling wine with the consumer appetite for rosé," said Adrian Atkinson, wine development director at Pernod Ricard UK.
"This exciting new addition to the Campo Viejo range is aimed at ABC1 women between the ages of 25 and 45." The wine will retail at GBP6.99 (US$13.00).
The still version of Campo Viejo Rosé is the number three Spanish rosé, according to ACNielsen figures.
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