EUROPE: Pernod Ricard reveals Europe, Chivas Brothers exec job swap

By | 28 February 2013

Pernod has shuffled its top pack

Pernod has shuffled its top pack

Pernod Ricard has announced an effective job swap for two of its executives involving the top jobs at its Europe and Chivas Brothers divisions. 

Christian Porta, currently Pernod’s chairman & CEO of Chivas Brothers, has been appointed chairman & CEO of Pernod’s Europe division, the Paris-based company said today (28 February). He replaces Laurent Lacassagne, currently in the Europe role, who will take Porta’s role at Chivas. 

The changes are effective from 1 July, the company said. 

Porta, 50, will be based in Paris and report to Alexandre Ricard, the group’s deputy CEO and COO. 

Lacassagne, 51, will be based in London and report to Thierry Billot, Pernod’s brands MD. 

Both men first joined the group in 1988 as internal auditors. 

Earlier this month, Pernod reported a single-digit rise in profits and sales in its first half. 

To read an exclusive just-drinks interview with Christian Porta from 2010, click here

Expert analysis

Spirits in Emerging Europe to 2015: Market Guide

Synopsis Canadean’s, "Spirits in Emerging Europe to 2015: Market Guide" provides in-depth detail on the trends and drivers of the Spirits market in Emerging Europe. The report includes quantitative information (historic and forecast market values). The report provides data, analyses and opinion to help companies in the Alcoholic Drinks industry better understand the changes in their environment, seize opportunities and formulate crucial business strategies. Summary This report is the result of Canadean’s extensive market research covering the Spirits market in Emerging Europe. The report provides a top-level overview and detailed insight into the operating environment for the Spirits market in Emerging Europe. It is an essential tool for companies active across the Alcoholic Drinks value chain and for new players that are considering entering the market. Scope • Overview of the Spirits market in Emerging Europe. • Analysis of the Spirits market and its categories (where applicable), including full year 2010 consumption value and forecasts until 2015 • Historic and forecast consumption values for Spirits for the period 2005 through to 2015 Reasons To Buy • The report provides you with important figures for the Spirits market in Emerging Europe with individual country analysis. • The report will help you to identify trends by analyzing historical industry data. • The report will help you analyze the market with detailed historic and forecast market values, segmented at category level (where applicable). • The report will help you to enhance your knowledge of the market with key figures on consumption value and segmentation by category for the historic period. • The report will help you to plan future business decisions using forecast figures for the market. Key Highlights NA

Sectors: Spirits, Wine

Companies: Pernod, Ricard, Chivas Brothers

View next/previous articles

Currently reading -

EUROPE: Pernod Ricard reveals Europe, Chivas Brothers exec job swap

There are currently no comments on this article

Be the first to comment on this article

Related research

Pernod Ricard: Premiumization and decentralization fuelling growth in mixed macroeconomic environment

Over the last 10 years of rapid acquisitions, Pernod Ricard has built a strong portfolio of premium brands on a global scale. Most of its brands enjoy a leading position in international markets. The company has adopted a decentralized operational st...


This report analyzes the worldwide markets for Wine in Million Litres. It includes all wine categories, still, (red, white and rose), sparkling, fortified, vermouth, non-grape wine, wine coolers and ice wine. The report provides separate comprehensiv...

Related articles

just For Subscribers - The week in drinks

Here are the ten most viewed, subscriber-only items on just-drinks this week:

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

Product Launch - TRAVEL RETAIL: Pernod Ricard's Paddy Centenary Edition

Pernod Ricard has launched an anniversary edition of Paddy's Irish Whiskey through its Irish Distillers unit.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page