Pernod Ricard has insisted the decision to axe Tia Lusso cream liqueur was taken by the brand's former owner Allied Domecq.

Reports in the UK had suggested that Pernod decided to de-list the ailing brand after completing its takeover of Allied Domecq in July last year.

However, a spokesperson for Pernod's rum and liqueur division, Malibu-Kahlua International told just-drinks: "Tia Lusso was already being discontinued - the decision was taken under Allied Domecq and Pernod decided to support that decision."

She added that Malibu-Kahlua International, set up by Pernod last December, would now focus on its three core brands Malibu rum and coffee liqueurs Kahlua and Tia Maria.

Tia Lusso was launched in 2002 by Allied Domecq to take on category leader Baileys. However, the cream liqueur category on both sides of the Atlantic has stagnated in recent years.