US: Pernod lobbied government on trade issues

By | 14 February 2008

Pernod Ricard was reported to have spent US$1.3m lobbying the US government on issues including trade with Cuba in the last year.

The figure was reported by The Associated Press, which said that the French wine and spirits company spent $680,000 in the second half of last year and $640,000 in the first half of the year.

In its report, The AP reviewed lobbying reports by Miller and other beer companies from July 1, 2002 to June 30 of this year. The press agency found that Miller Brewing spent US$1.84m. In second place was the country's leading brewer Anheuser-Busch, which spent US$1.49m, while Coors Brewing spent US$360,000.

Pernod joined forces with the Cuban government in 1993 to sell its Havana Club rum globally, except in the US due to the trade embargo with Cuba.

However, Pernod is embroiled with Bacardi in a spat over the rights to the Havana Club name. Both companies claim they have the right to the trademark as a successor to the brand's original owners, the Arechabala family. In 2006, Pernod launched a legal battle against Bacardi after the privately-owned spirits group relaunched a rum called Havana Club in the US. Pernod said Bacardi's product would confuse consumers.

Companies and lobbyists are required to disclose activities that could influence members of the executive and legislative branches under a federal law enacted in 1995.

Sectors: Spirits, Wine

Companies: Pernod, Havana Club, Ricard, Bacardi, Miller Brewing, Anheuser-Busch

View next/previous articles

Currently reading -

US: Pernod lobbied government on trade issues

There are currently no comments on this article

Be the first to comment on this article

Related articles

RUSSIA: Stolichnaya vodka not for sale - SPI

Stolichnaya vodka is not for sale, but brand owner SPI Group is in negotiations to form new distribution agreements in key markets, minority shareholder Andrey Skurikhin has told just-drinks.

GLOBAL: Asia dominates top 100 spirits brands list - research

Thirty five of the world's 100 largest-selling spirits brands by volume are Asian, according to new research.

RUSSIA: Stolichnaya bid rejected by SPI Group

A bid by US firm Frank Pesce International Group for the global rights to Stolichnaya vodka has been rejected by brand owner SPI, just-drinks understands.

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page