FRANCE: Pernod launches Ricard offensive

By just-drinks.com editorial team | 23 February 2006

Pernod Ricard has launched a marketing campaign for its flagship pastis, Ricard, in an attempt to stem the brand's falling sales.

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Pernod Ricard has launched a marketing campaign for its flagship pastis, Ricard, in an attempt to stem the brand's falling sales.

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