UK: Pernod launches Jameson film campaign

By | 20 November 2008

Pernod Ricard UK is launching a series of consumer film screening events to support Irish whiskey brand Jameson in the country.

The campaign will see the whiskey brand partnering with ShortList Magazine to create film screenings in independent cinemas and screening rooms around the UK over the next six months, the UK unit of the French company said yesterday (19 November).

The campaign kicks off with a screening of Wall Street at London's Courthouse Hotel on 25 November.

After the initial screening, readers of Shortlist Magazine will decide what's shown when the campaign comes to their local cinema.

Following the London launch, events will take place in Birmingham, Newcastle, Liverpool, Manchester and Edinburgh between November and April next year.

Jameson's 'Cult Film Quiz' will run in 22 editions of Shortlist, asking readers questions created by editorial staff to win prizes including bottles of Jameson Irish Whiskey. Once every month, ShortList readers will also get the chance to win tickets to the events and to nominate the films to be shown from a shortlist of three.

Patrick Venning, head of marketing for Jameson at Pernod Ricard UK, said: "Christmas is always a really important time for Jameson in the UK so we're pleased to be bolstering this second burst of advertising with Jameson Cult Film Club.

"We have high hopes that this activity will further build brand loyalty among our consumers over the coming months."

Sectors: Spirits

Companies: Jameson, Pernod, Ricard

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