Jameson 12 Year Old Irish Whiskey has made its entrance into South Africa, which also happens to be Irish Distillers' twelfth largest market.

It was launched at the inaugural Cape Times Waterfront Whisky festival in Cape Town and was expected to sell for just under R250.00.

A spokesperson for Pernod Ricard's local office said the Jameson 12 would be fighting against the likes of Johnny Walker Black Label, Chivas 12 Year Old and Glenfiddich, but was in limited supply.

It would be available to both on and off license dealers.

Pernod Ricard also marketed a standard Jameson whiskey, as well as Powers and Bushmills in its spirits portfolio in South Africa.

"We see huge potential for Jameson 12 Year Old in South Africa - Irish Distillers' twelfth biggest market worldwide," said John Bailie, marketing director for Jameson.