US: Pernod launches Chivas roadshow

By just-drinks.com editorial team | 14 November 2006

Pernod Ricard USA has embarked on a roadshow for flagship blended Scotch whisky Chivas Regal in an attempt to boost flagging sales of the brand in the US.

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Pernod Ricard USA has embarked on a roadshow for flagship blended Scotch whisky Chivas Regal in an attempt to boost flagging sales of the brand in the US.

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