Pernod Ricard has signalled its commitment to promoting responsible drinking with plans to put warnings to pregnant women on all its wine and spirit brands throughout the EU.

The French drinks giant said it would extend a policy that it is already mandatory in France, where all beverage alcohol producers must display warnings on the danger of consuming alcohol when pregnant.

The company said yesterday (14 December) that it would also add a message promoting "sensible consumption" to all its international advertising campaigns.

Pernod said it had already set up an internal body that vets the proposed ad campaigns for its portfolio, which includes Chivas Regal Scotch whisky, Beefeater gin and wine brand Jacob's Creek.