US: Pernod arm launches new-look Malibu

By just-drinks.com editorial team | 10 January 2007

Malibu-Kahlúa International, the US-based Pernod Ricard subsidiary that manages the Malibu brand, has unveiled new-look packaging for the Caribbean flavoured rum. The packaging is the first of what will be a raft of innovations surrounding the Malibu brand this year, the company said.

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Malibu-Kahlúa International, the US-based Pernod Ricard subsidiary that manages the Malibu brand, has unveiled new-look packaging for the Caribbean flavoured rum. The packaging is the first of what will be a raft of innovations surrounding the Malibu brand this year, the company said.

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