US: Pernod appoints ex-Moët executive
The French drinks giant's US unit said Patrick Piana will become senior vice president of spirits marketing from 18 January. Piana joins Pernod Ricard USA from Moët Hennessy USA, where he served as a senior vice president.
In addition to leading the marketing of the Pernod's spirits portfolio in the US, Piana will develop and execute the global marketing strategy for the company's US brands, including Seagram's Gin, Wild Turkey and Hiram Walker Liqueurs.
"Patrick's proven ability to create exciting, impactful consumer and trade marketing programs behind a top-shelf portfolio will serve him well at Pernod Ricard USA," said Pernod Ricard USA's president and CEO Alain Barbet yesterday (4 January).
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