Pernod Ricard has named a former Moët Hennessy executive as the man to lead the marketing of its spirits brands in the US

The French drinks giant's US unit said Patrick Piana will become senior vice president of spirits marketing from 18 January. Piana joins Pernod Ricard USA from Moët Hennessy USA, where he served as a senior vice president.

In addition to leading the marketing of the Pernod's spirits portfolio in the US, Piana will develop and execute the global marketing strategy for the company's US brands, including Seagram's Gin, Wild Turkey and Hiram Walker Liqueurs.

"Patrick's proven ability to create exciting, impactful consumer and trade marketing programs behind a top-shelf portfolio will serve him well at Pernod Ricard USA," said Pernod Ricard USA's president and CEO Alain Barbet yesterday (4 January).

Prior to joining Moët Hennessy, Piana served as head of marketing for Schieffelin & Somerset, the former US-based joint venture between Diageo and Moët Hennessy's parent, LVMH.