UK: Pernod and Diageo end Seagram partnership
By just-drinks.com editorial team | 23 December 2002
The drinks giants Pernod Ricard and Diageo have today signed an agreement that marks the end of their year-long co-operation to restructure the Seagram spirits and wines business. In a statement the two companies said: "The new agreement signals compliance with all the regulatory requirements which were outlined when Diageo and Pernod Ricard jointly acquired the Seagram spirits and wine business. This completes the disposal of all brands which were originally identified for onward sale, and the integration of agreed brands into Pernod Ricard and Diageo."
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
The drinks giants Pernod Ricard and Diageo have today signed an agreement that marks the end of their year-long co-operation to restructure the Seagram spirits and wines business. In a statement the two companies said: "The new agreement signals compliance with all the regulatory requirements which were outlined when Diageo and Pernod Ricard jointly acquired the Seagram spirits and wine business. This completes the disposal of all brands which were originally identified for onward sale, and the integration of agreed brands into Pernod Ricard and Diageo."
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
UK: Diageo launches global ads for Smirnoff Ice
Diageo is to launch a new global advertising campaign for Smirnoff Ice. The first ad in the global campaign, 'Garden', launches in Great Britain on April 11th on terrestrial and satellite TV.
UK: Pernod upgraded on Allied talks
Fideuram Wargny has upgraded its rating of Pernod Ricard to 'buy' from 'hold'. Its analysts argue that the merger talks with Allied Domecq is a catalyst for share growth.
FRANCE: Pernod confirms AD acquisition talks
Pernod Ricard is looking to acquire Allied Domecq.
