One of the largest online-offline promotions ever, PepsiStuff.com marks the first effort in a marketing alliance between Pepsi-Cola Company (NYSE: PEP) and Yahoo! (Nasdaq: YHOO), a leading global Internet commerce, communications and media company, that was first announced in March. The under-the-cap program enables consumers to earn merchandise and digital awards and discounts online by purchasing specially marked 20-ounce and 1-liter packages of various Pepsi products. Consumers can access the site at http://www.pepsistuff.com or http://www.dewstuff.com.

Consumers can choose video games from EA, such as SSX, The Sims, James Bond: The World is Not Enough and EA Sports games (see http://www.ea.com); compact discs from Sam Goody; music downloads from hit artists such as Nine Days and Jon Secada from Sony Music; DVD titles from Columbia TriStar Home Video, such as The Net starring Sandra Bullock and Cable Guy starring Jim Carrey; autographed movie memorabilia from Sony Pictures Entertainment's Charlie's Angels, The 6th Day and Vertical Limit, merchandise and discounts through Yahoo!( Shopping, and much more.

In addition, PepsiStuff.com includes offers from Alloy Online, Buell Motorcycle Company (a subsidiary of Harley-Davidson, Inc.), Foot Locker, Gift Certificates.com, GlobalSports, GoJane.com, Kinko's and S3's Rio Division.

"This is the largest single-serve promotion we've ever done, involving more than 1.5 billion packages and nearly 80,000 retail outlets," said Dawn Hudson, senior vice president, strategy and marketing, Pepsi-Cola North America. "We continually strive to be where our consumers are and, at the same time, offer them added value when they choose Pepsi. Our 13 partners have made that possible by stepping forward with incredible rewards that our consumers want."

Here's how PepsiStuff.com works:

  • Purchase any of the 1.5 billion specially marked 20-ounce and 1-liter bottles (or fountain cups) of Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Diet Mountain Dew and Wild Cherry Pepsi. Bottles and cups are marked with a "Pepsi Stuff.com, Powered by Yahoo!" logo on the front of the label.

  • Check under each cap (or on fountain cup game pieces) for a unique 10-digit alphanumeric code or an instant win discount offer from Sam Goody and Foot Locker. Every cap has either a code or an instant win message - you won't see any "Sorry, Try Again" messages.

  • Log on to PepsiStuff.com or DewStuff.com, set up your Yahoo! account and enter your alphanumeric code(s). All codes are worth 100 points.

  • Redeem your points for digital awards, merchandise and discounts, or bid on auction items. You may add points to your account and redeem items at any time until the end of the program (December 31, 2000).

"PepsiStuff.com enables consumers everywhere to experience a familiar program in a new and innovative way," said Anil Singh, chief sales and marketing officer, Yahoo! Inc. "Pepsi and Yahoo! are bringing this promotion to the Internet to make this a seamless, simple and fun process for participants."

PepsiStuff.com also features sweepstakes items from Pepsi and the program's promotional partners such as a new Buell Blast motorcycle (and a trip to the Harley-Davidson Rider's Edge training school), a chance for a consumer to appear in an EA video game and a Gibson guitar signed by Chief Yahoo! Jerry Yang. In addition, consumers can bid on auction items such as autographed items from musicians such as Sony Music's Mandy Moore, tickets and trips to sporting events and a year's supply of Pepsi or Mountain Dew. Orders will be fulfilled by Young America, a leader in the consumer interaction processing industry, based in Minneapolis, Minn.

Television advertising for the program begins next week and continues through the fall on outlets such as ABC, FOX, MTV and the WB. In the spot, produced by BBDO New York, a teenager at a carnival discovers that it is much easier to redeem items from PepsiStuff.com than it is to win a prize from the infamous "claw" game.

Pepsi-Cola Company, headquartered in Purchase, N.Y., is the global beverage division of PepsiCo, Inc. Its brands in the United States include Pepsi, Diet Pepsi, Pepsi ONE, Mountain Dew, Mug, Slice, Wild Cherry Pepsi, Aquafina, All Sport Body Quencher and FruitWorks. The company also makes and markets ready- to-drink iced teas and coffees, respectively, via joint ventures with Lipton and Starbucks.

Yahoo! Inc. is a global Internet communications, commerce and media company that offers a comprehensive branded network of services to more than 156 million individuals each month worldwide. As the first online navigational guide to the Web, http://www.yahoo.com is the leading guide in terms of traffic, advertising, household and business user reach, and is one of the most recognized brands associated with the Internet. The company also provides online business services designed to enhance the Web presence of Yahoo!'s clients, including audio and video streaming, store hosting and management and Web site tools and services.

The company's global Web network includes 23 local World properties outside the United States. Yahoo! has offices in Europe, the Asia Pacific, Latin America, Canada and the United States, and is headquartered in Santa Clara, Calif.

Yahoo! and the Yahoo! logo are registered trademarks of Yahoo! Inc. All other names are trademarks and/or registered trademarks of their respective owners.