Product Launch - JAPAN: PepsiCo's Pepsi Black
By Wang Fangqing | 9 May 2012
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Click through to view PepsiCo's Pepsi Black |
PepsiCo's Pepsi Black
Category - Soft drinks, CSD
Available - From 19 June
Location - Japan
Price - JPY140 (US$1.76) per 49cl bottle
Distribution - Suntory Holdings
PepsiCo is set to follow the launch of Pepsi Dry in Japan last year with the roll-out of Pepsi Black in the country next month.
The new variant contains 50% less sugar than regular Pepsi, and is enhanced with lemon flavour, to cater for adult tastes, according to the company.
“Reduced sugar is a new genre we have created in the cola market,” said a spokesperson for Suntory, Japan’s only distributor of PepsiCo's beverage range. “We have received positive feedback from the market since the launch of Dry last year.”
Sectors: Product launches, Soft drinks, Water
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