US: PepsiCo's Mountain Dew rolls out World of Warcraft promo
PepsiCo is to launch two limited edition line extensions to its Mountain Dew range, in association with Blizzard Entertainment's World of Warcraft multiplayer game.
Get full access to all content, just $1 for 30 days
A Message From The Editor
just-drinks gives you the widest beverage market coverage.
It’s our best ever membership offer – just for you.
Olly Wehring, editor of just-drinks
- Comment - Diageo CFO to North America? Do the Math
- Hail Marie Brizard: But, For How Long?
- 5 reasons why Constellation's Meiomi buy works
- Constellation Brands basks in beer glory
- What do Brewers need from the UK Government?
- Diageo sells "non-core" Gleneagles
- Diageo ditches Shui Jing Fang plans in China
- MillerCoors changes CMOs with immediate effect
- William Grant partners Rugby World Cup
- Molson Coors acquires Rekorderlig UK rights