US: PepsiCo's Gatorade makes marketing appointment

By | 16 June 2008

The Gatorade Company, a division of PepsiCo, has appointed Sarah Robb O'Hagan as its new chief marketing officer.

O'Hagan joins PepsiCo after nearly six years at Nike where she has held marketing and general management roles within the US. She has also led marketing platforms for brands such as the Virgin Entertainment Group, Atari and Air New Zealand.

In her new role, O'Hagan will lead the marketing efforts for Gatorade in the US, which includes the core business and new/emerging audiences. In addition, as part of the new PepsiCo Americas Beverage sector, O'Hagan will have influence over the strategic direction of the Gatorade marketing agenda across Latin America.

"Sarah's career is highlighted by creativity, innovation, and brand-building activities, making her the right person to lead Gatorade's marketing efforts," said Todd Magazine, president of Gatorade, US. "Sarah has an amazing track record of elevating high image, sports and entertainment businesses and delivering great results. We're also excited to have someone leading our marketing organisation who understands, and will nurture, the fact that athletes are the core consumers of our brands."

O'Hagan most recently served as the general manager of the Western region for Nike, where she led a significant improvement in business performance. She also oversaw the development of Nike Action Sports.

Sectors: Soft drinks

Companies: PepsiCo

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US: PepsiCo's Gatorade makes marketing appointment

There is currently 1 comment on this article

It will always be Gatorade you fools. G sucks. How do I know you will not change the electrolyte formula to suit taste. If you will change the internationally recognized trademark name, then I cannot trust that G continues to have the scientifically proven formula. Why don't you pull a stupid COKE mistake and rename Pepsi as P.

 

GatoradeForever said at 1:21 am, March 26, 2009

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