PepsiCo is to begin selling its Tropicana Pure Premium orange juice in clear bottles

PepsiCo is to begin selling its Tropicana Pure Premium orange juice in clear bottles

PepsiCo is to begin selling its Tropicana Pure Premium orange juice in clear bottles in the US, according to reports.

The soft drinks giant has said that the bottles will replace the cartons that Tropicana is currently packaged in, Reuters reported on Wednesday (16 February). The firm is trying to claw back market share from The Coca-Cola Co's Simply Orange brand, the publication said.

PepsiCo is hoping to "generate a lift in volume" with the switch. PepsiCo did not immediately return comment when contacted by just-drinks.