US: PepsiCo to sponsor New York Mets’ stadium
PepsiCo has signed a deal with the New York Mets to become sponsor of Citi Field, the Mets' new home, opening 13 April.
In addition to designation rights for Pepsi as the 'official soft drink' of the Mets and for Gatorade as the team's 'official sports drink', PepsiCo will promote a number of its other brands, including Aquafina, Mountain Dew and Sierra Mist.
Pepsi will also gain branding rights to the 'Pepsi Porch,' a 1,284-seat area in right field that extends over the playing field.
"The new Mets' home is a premier facility that is already a top attraction in New York and we couldn't be happier to have a visible presence there," said Dave Burwick, SVP and CMO, PepsiCo North America Beverages.
The Mets will incorporate Pepsi into its marketing and media assets, including Mets publications and in-game programming features, the opportunity to host a Pepsi promotional day at Citi Field, and rights to the use of the Mets logo for promotions and sweepstakes.
Pepsi's promotional rights will extend to the Mets' minor league affiliates at Tradition Field and KeySpan Park.
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