The Mountain Dew campaign kicks off this week

The Mountain Dew campaign kicks off this week

PepsiCo has launched a summer advertising campaign for its Diet Mountain Dew brand in the US.

Featuring the tagline, "Diet Tastes Better on the Mountain", the campaign kicks off this week with a 30-second television spot entitled 'Chores'. A competition will also run, inviting consumers to submit a photo of themselves, which will be placed in an album for online voting.

Winners will be revealed on 15 July, and prizes will include the two mowers featured in the ads, PepsiCo said yesterday (6 July).

To view the ad, see below.