US: PepsiCo to remove Naked Juice "all natural" label - report
PepsiCo says it added vitamins to the brand
PepsiCo is to drop the “all natural” claim from its Naked Juice brand after settling a lawsuit that said some ingredients are synthetic, according to reports.
The company will also pay out US$9m to settle the action, according to an Associated Press report published by NY Daily News. In a statement to AP, PepsiCo said it used “an added boost of vitamins” in the juice and smoothie range, but that it will drop the use of the word "natural" on branding “until there is more regulatory guidance around the world”.
The lawsuit claimed that Naked Juice contains synthetic vitamins and fibre.
Nobody from PepsiCo was immediately available for comment.
PepsiCo bought Naked Juice from private equity firm North Castle Partners in 2007 for an undisclosed fee.
As we welcome in the New Year, we invite Euromonitor to cast its eye over what 2014 holds for the drinks industry. In the first part of this month's management briefing, the global market research and...
In 2012, Cía de Bebidas Pepsico continued to adapt to the gloomy economic climate by holding back prices, offering its core carbonates brands at lower retail prices than its main competitor Cía Servic...
Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win ...
PepsiCo India is one of the largest players in packaged foods and soft drinks in India. The holding became the new title sponsor of the Indian Premier League (IPL) for five seasons starting from 2013....
PepsiCo Deutschland GmbH is the second biggest player in carbonates in Germany. The company offers a wide product portfolio within carbonates, covering cola and non-cola carbonates through well-known ...
The G8 Soft Drinks industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The guide al...
- Will Tequila Learn from Scotch Whisky's Mistakes?
- Comment - Beer - Does 'Craft' Work?
- Solving the diet drinks dilemma in the US
- SABMiller, Meantime Brewing say goodbye to 'craft'
- Comment - How to Target Cognac's Mok Generation?
- Whyte & Mackay takes on Flor de Caña in UK
- Diageo opens Johnnie Walker House in Singapore
- Emperador overhauls Whyte & Mackay labels
- SPI Group US, Canada sales chief departs
- Soaring Prosecco sales good for Champagne
- Global Tequila insights - market forecasts, product innovation and consumer trends research
- Global rum insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- Diageo plc (DGE) - Financial and Strategic SWOT Analysis Review
- Beam Suntory Inc. - Strategy and SWOT Report