US: PepsiCo to remove Naked Juice "all natural" label - report

By | 29 July 2013

PepsiCo says it added vitamins to the brand

PepsiCo says it added vitamins to the brand

PepsiCo is to drop the “all natural” claim from its Naked Juice brand after settling a lawsuit that said some ingredients are synthetic, according to reports. 

The company will also pay out US$9m to settle the action, according to an Associated Press report published by NY Daily News. In a statement to AP, PepsiCo said it used “an added boost of vitamins” in the juice and smoothie range, but that it will drop the use of the word "natural" on branding “until there is more regulatory guidance around the world”.

The lawsuit claimed that Naked Juice contains synthetic vitamins and fibre.

Nobody from PepsiCo was immediately available for comment. 

PepsiCo bought Naked Juice from private equity firm North Castle Partners in 2007 for an undisclosed fee.

Expert analysis

PepsiCo, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage.

Sectors: Corporate social responsibility (CSR), Soft drinks

Companies: PepsiCo, Castle

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