US: PepsiCo to pay out to consumers in Naked Juice lawsuit settlement

By | 28 August 2013

PepsiCo denies the claims in the lawsuit relating to Naked Juice

PepsiCo denies the claims in the lawsuit relating to Naked Juice

PepsiCo has agreed to a lawsuit settlement over its Naked Juice brand that could see US consumers who have bought the product in the past six years get up to US$75 each, it has emerged.  

The firm, which is facing a total $9m pay-out over the lawsuit, reportedly said last month it will drop the term “natural” on branding as part of the settlement. The lawsuit, filed last year, had claimed that Naked Juice's ingredients were “synthetic”. 

A federal court has now said that consumers who bought the product between 27 September 2007 and 19 August 2013 “may” be eligible to “up to” $75 with a receipt. Those without a receipt could get up to $45. 

A dedicated website has been set up to deal with claims. 

The US Central District of California court notices states that Naked Juice denies it did anything wrong and denies all the claims in the lawsuit. “The court did not rule in favour of either party,” it adds. “Instead, the parties agreed to a proposed settlement in order to avoid the expense and risks of continuing the lawsuit." 

Nobody at PepsiCo was immediately available for comment. The company acquired Naked Juice in 2007

Expert analysis

PepsiCo, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage.

Sectors: Marketing – advertising & promotions, Soft drinks

Companies: PepsiCo

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