PepsiCo is to raise the price of its Tropicana juices

PepsiCo is to raise the price of its Tropicana juices

PepsiCo has confirmed that it will raise prices on Tropicana juices in a bid to offset higher costs.

The soft drinks group said that it will increase Tropicana prices by beween 4% and 8%, reflecting higher orange juice costs.

"After evaluating the increased pressures on our business, which include a smaller-than-expected crop for the second year in a row, two extreme freezes and the coldest December on record, we've made the difficult decision to implement a price increase," a spokesperson for PepsiCo said today (10 March).

"As a company that believes in exceptional consumer value, we never take decisions like this lightly," the spokesperson added. "That is why we're committed to always looking for ways to cut costs and enhance efficiency that enable us to continue offering Tropicana products at a competitive price."

Last month, PepsiCo began selling its Tropicana Pure Premium orange juice in clear bottles in the US.