UK: PepsiCo to discontinue PJ Smoothies

By | 3 November 2008

PepsiCo UK has announced plans to discontinue its PJ Smoothies brand, blaming the move on a worsening economy.

The company said today (3 November) that, in light of the current economic environment and unprecedented cost pressures, it has undertaken a strategic review of the businesses and will cease production by the end of the year.

"We have undertaken a detailed review of all our brands and, given the current climate, we recognise the importance of focusing on best selling lines," PepsiCo said in a statement.

The soft drinks group said that it has acted to "simplify manufacturing operations", which includes ceasing production at one of its Boxford lines.

"We believe that this decision is a responsible approach to managing range and ensuring that we focus on best selling lines including Tropicana Pure Premium Juice, Tropicana Smoothies and Copella," PepsiCo said. "We are committed to investing in them, building on their success to date and ensuring they continue to thrive."

PepsiCo said that it is in the process of notifying its customers about PJ Smoothies and expects product to be off shelves by the end of January.

Sectors: Soft drinks

Companies: PepsiCo, Tropicana

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