PepsiCo is to launch a Mountain Dew TV spot

PepsiCo is to launch a Mountain Dew TV spot

PepsiCo is to launch a new TV ad in the US for its Mountain Dew brand in partnership with musician Lil Wayne and one of its community involvement projects.

The 30-second spot, created by teenagers from New York City, will premiere on NBC tomorrow (20 October), PepsiCo announced yesterday. The advert, which can be viewed below, is part of Mountain Dew's DEWeezy Project.

An analyst yesterday said that Mountain Dew is the PepsiCo brand to benefit most from the company's turnaround in North American beverage sales this year.