US: PepsiCo to air community project TV spot for Mountain Dew
By Andy Morton | 19 October 2012
PepsiCo is to launch a new TV ad in the US for its Mountain Dew brand in partnership with musician Lil Wayne and one of its community involvement projects.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.
PepsiCo is to launch a new TV ad in the US for its Mountain Dew brand in partnership with musician Lil Wayne and one of its community involvement projects.
- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
just For Subscribers - The week in drinks
Here are the ten most viewed, subscriber-only items on just-drinks this week:
Comment – Soft Drinks & Water - Where Next for Pepsi Next?
Just over six months ago, PepsiCo garnered quite a few headlines when it launched Pepsi Next in Australia. What caught the industry's eye was that this marked the first time that the company had used stevia in the reduced-sugar brand. Ray Rowlands of Drinksinfo Ltd takes a closer look at the variant and asks: What's next?
MID EAST/INDIA: PepsiCo launches football project
A new PepsiCo venture is aiming to boost levels of interest in football in the Middle East and India.
Market research related to this article
PepsiCo, Inc. - SWOT Analysis
PepsiCo, Inc. - SWOT Analysis company profile is the essential source for top-level company data and information. PepsiCo, Inc. - SWOT Analysis examines the company’s key business structure and operations, history and products, and provides summary a...
PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report
PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corpo...
PepsiCo, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report
Datamonitor's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage....
