UK: PepsiCo targets smoothie market with Tropicana range
PepsiCo is set to focus on slow uptake of the 'five-a-day' recommendations in the UK, by launching a new range of smoothies in the country.
The company confirmed today (25 February) that it will broaden its Tropicana not-from-concentrate brand into the smoothie market. PepsiCo said that, despite the UK government's attempts to promote consumption of five portions of fruit and vegetables a day, the UK public was proving slow to take to the cause.
"We've spent several years developing Tropicana Smoothies and we think the results showcase the excellence in fruit sourcing and blending that made Tropicana famous," said Mary Barnard, managing director of Tropicana UK/Ireland. "This is the right time for this new range. As a convenient way to boost your daily fruit intake, smoothies help people meet the target of at least five-a-day, and yet 70% of households don't buy them.
"As market leader, we have the platform to bring smoothies to a much wider audience. The potential health benefits of increasing fruit and vegetable intake are considerable."
The Tropicana Smoothie range consists of five flavours, including blackberry & blueberry, raspberry & pomegranate, and apple, pear & cranberry.
Made with 100% fruit juices and purées, the drinks will provide the equivalent of two portions of fruit per 250ml bottle. The launch, which sees the range hit UK shelves "as we speak", will be backed by a GBP4.5m (US$8.8m) marketing campaign in the country, emphasising the five-a-day message.
Innocent has blazed a trail in the smoothie category but as these drinks have become more popular, juice companies have looked to capitalise by launching their own products. Now Innocent has retaliate...
AG Barr last week took one step closer to becoming a cosmopolitan brand owner as it snapped up tropical fruit juice group Rubicon on Tuesday (5 August)....
The 2008 Beijing Olympics are almost upon us as we finally realise that in addition to all the brand sponsorship activity, there will be some sport. Not surprisingly Coca-Cola is one of the leading pa...
Under the stewardship of chairman and CEO, Indra Nooyi, PepsiCo has so far been able to shrug off the rising costs and economic slowdown that has taken the shine off many beverage and food companies....
Starbucks is switching the manufacture, marketing and distribution of its Tazo Tea RTD brand in the US and Canada from Kraft Foods to the Pepsi Lipton Tea Partnership....
PepsiCo has re-structured its North American beverages business to group its big drinks brands together in one unit....
PepsiCo has confirmed details of the latest line extension for its Mountain Dew soft drink brand in the US....
PepsiCo has renewed its contract with Panda Restaurant Group making the soft drinks group the exclusive beverage supplier in all 1,100 Panda locations in the US....
- Interview - Pernod Ricard's luxury director
- What's coming up in wine in 2017? - Comment
- Chile's winemakers caught out by Brexit "disease"
- The just-drinks Analyst - 2017 forecasts
- What's coming up in beer in 2017? - Comment
- Diageo Australia names new commercial head
- Suntory sends staff to fat camp - report
- Edrington readies Americas, GTR exec switches
- "Beer and weed are complements" - analyst
- High-end Cognac making recovery in China - Pernod
- Global vodka insights - market forecasts, product innovation and consumer trends
- The Next Seven Big Beverage Markets
- Global Cognac insights - market forecasts, product innovation and consumer trends
- Darker Than Before: Global Prospects for Brown Spirits
- Global gin insights - market forecasts, product innovation and consumer trends