PepsiCo is reportedly taking over from Coca-Cola

PepsiCo is reportedly taking over from Coca-Cola

PepsiCo is to replace the Coca-Cola Co as the non-alcoholic beverage provider for Buffalo Wild Wings restaurants in the US, according to reports.

Starting next year, PepsiCo will provide brands including Mountain Dew, Tropicana and Lipton teas to Buffalo Wild Wings' 975 corporate-owned and franchise restaurants, PepsiCo said in a statement yesterday (12 December). The companies will also collaborate on marketing initiatives tied to sports and entertainment. 

The New York Times reported that Coca-Cola currently supplies soft drinks to Buffalo Wild Wings but that the contact is coming to an end. 

PepsiCo chairman and CEO Indra Nooyi called the partnership “a natural fit”. She added: “We see tremendous opportunities to leverage PepsiCo's diverse portfolio in ways that benefit both companies through exciting new innovations, unique consumer engagement programs, and powerful brand activations.”

In January, PepsiCo became the beverage supplier for all Burger King outlets in China, replacing Coca-Cola.

Expert analysis

Soft Drinks - Global Group of Eight (G8) Industry Guide

Soft Drinks - Global Group of Eight (G8) Industry Guide

The G8 Soft Drinks industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The guide al...read more