CHINA: PepsiCo swoops to take Burger King from Coca-Cola Co
It is PepsiCo's first partnership with Burger King in China
The deal will boost growth in a country expected to be the world's largest food and beverage market by 2015, PepsiCo said on Wednesday (9 January). Burger King's 100 or so stores across China started serving PepsiCo's portfolio earlier this month, the group said.
Coca-Cola previously supplied beverages for Burger King in China, according to the Wall Street Journal.
PepsiCo has a long relationship with Burger King in other markets, such as the US, Latin America, Russia, and Turkey, but this is the first time the two companies have partnered in China. Pepsi Beverage Business, PepsiCo's Chinese bottler, is the named supplier in the deal.
PepsiCo and Burger King said they will launch a joint promotion in the run up to the Chinese New Year. Burger King also said it plans to extend the number of its restaurants in China over the next five years.
It is not the first time PepsiCo has pushed its rival out of a restaurant. In May, it signed a deal with two US restaurants to end a shared provision with Coca-Cola.
In 2012, Cía de Bebidas Pepsico continued to adapt to the gloomy economic climate by holding back prices, offering its core carbonates brands at lower retail prices than its main competitor Cía Servic...
The drinks sector is particularly fertile ground for mergers and acquisition activity, with a number of big businesses accustomed to making acquisitions to spur growth, new players popping up all over...
Ranked sixth in hot drinks in 2012, the company has a strong presence in other hot drinks, in particular in chocolate-based flavoured powder drinks under the Toddy brand. Competing for the same target...
PepsiCo China Ltd is seeking sustainable growth by enhancing brand awareness around the world and bringing innovative products to the marketplace....
The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonat...
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