US: PepsiCo strikes deal with Twitter over music content
Twitter and PepsiCo have partnered over music content on the social-networking site
PepsiCo has struck a deal with Twitter that will include the food and drinks firm offering free music downloads and streaming of live gigs through its profile page.
The “Live for Music” partnership, announced today (30 May), is aimed at helping music fans discover new music through the social-networking site, the companies said in a joint statement.
PepsiCo said each week it will tweet about “exciting and current music” that people can then download through Amazon's MP3 store.
A series of pop-up concerts in the US featuring “major artists” will also be streamed live through Pepsi's “enhanced” Twitter profile page, the firm said.
Simon Lowden, chief marketing officer at PepsiCo Beverages North America, said: "By partnering with Twitter, we are providing fans exclusive content and engaging millions of people around the world through one of their key passion points - music."
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