US: PepsiCo strikes deal with Twitter over music content
Twitter and PepsiCo have partnered over music content on the social-networking site
PepsiCo has struck a deal with Twitter that will include the food and drinks firm offering free music downloads and streaming of live gigs through its profile page.
The “Live for Music” partnership, announced today (30 May), is aimed at helping music fans discover new music through the social-networking site, the companies said in a joint statement.
PepsiCo said each week it will tweet about “exciting and current music” that people can then download through Amazon's MP3 store.
A series of pop-up concerts in the US featuring “major artists” will also be streamed live through Pepsi's “enhanced” Twitter profile page, the firm said.
Simon Lowden, chief marketing officer at PepsiCo Beverages North America, said: "By partnering with Twitter, we are providing fans exclusive content and engaging millions of people around the world through one of their key passion points - music."
- Cuba-US Normalisation: Bacardi, Pernod Winners?
- Comment - The Appeal and Perils of Craft
- Review of the Year 2014 - Part IV: Spirits
- Sustainability in Wine - Part I
- Time is Right for Refresco Gerber Exit
- Belvédère to sell assets, streamline portfolio
- Belvedere vodka tie-up over new James Bond film
- Diageo ups focus on China with Mortlach roll-out
- Diageo rolls out Beckham's Haig Club to US
- Brown-Forman eyeing Scotch, Irish whisk(e)y entry?
- Global vodka insights - market forecasts, product innovation and consumer trends research
- Global Scotch whisky insights - market forecasts, product innovation and consumer trends research
- The IWSR Forecast Report - 2014-2019 Global Review
- Global Tequila Market 2014-2018
- just-drinks on-trend: Craft beer - fortunes and future