US: PepsiCo silent over Om bottled water launch
PepsiCo reportedly wants to emulate Smartwater's success
PepsiCo has declined to comment on a report claiming that it will enter the premium bottled water category with new product Om.
A spokesperson for the company told just-drinks it has “no details to share” on last week's Beverage Digest report, which said PepsiCo plans to launch the line in the US next year. AP, citing the report, said PepsiCo is seeking to emulate the success of the Coca-Cola Co's Smartwater, which it acquired with owner Glacéau in 2007.
Bottled water consumption has increased in the US because of health concerns over sugary soft drinks. Soft drinks makers have sought to capitalise on this growth with moves into water and flavoured water products.
Yesterday, Groupe Danone CFO Pierre-Andre Terrise said flavoured water accounts for 30% of the company's water sales, maintaining the so-called “aqua drinks” sit at the heart of Danone's health strategy.
Coca-Cola is still facing a lawsuit over claims made around its Vitaminwater brand, it emerged earlier this month.
As we welcome in the New Year, we invite Euromonitor to cast its eye over what 2014 holds for the drinks industry. In the first part of this month's management briefing, the global market research and...
In 2012, Cía de Bebidas Pepsico continued to adapt to the gloomy economic climate by holding back prices, offering its core carbonates brands at lower retail prices than its main competitor Cía Servic...
Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win ...
While PepsiCo has lost ground to Coca-Cola in some HW soft drinks categories, including RTD tea, bottled water and carbonates, PepsiCo is in a much stronger position in HW packaged foods. The company’...
Ranked sixth in hot drinks in 2012, the company has a strong presence in other hot drinks, in particular in chocolate-based flavoured powder drinks under the Toddy brand. Competing for the same target...
PepsiCo China Ltd is seeking sustainable growth by enhancing brand awareness around the world and bringing innovative products to the marketplace....
- A tobacco analogy soft drinks will want to embrace
- Pernod's Portman Group penalty - a coincidence?
- just The Preview - SABMiller's Q1
- just Five Years Ago: A-B InBev sells Oriental
- Cleaning China's seedier side brings Remy balance
- Diageo faces public consultation over W&M sale
- Diageo's Captain Morgan Facebook ad banned
- William Grant silent on Drambuie bid talk
- Bacardi to fight US football team legal action
- Remy posts Q1 sales drop as Edrington loss bites