US: PepsiCo silent over Om bottled water launch

By | 30 July 2013

PepsiCo reportedly wants to emulate Smartwaters success

PepsiCo reportedly wants to emulate Smartwater's success

PepsiCo has declined to comment on a report claiming that it will enter the premium bottled water category with new product Om.

A spokesperson for the company told just-drinks it has “no details to share” on last week's Beverage Digest report, which said PepsiCo plans to launch the line in the US next year. AP, citing the report, said PepsiCo is seeking to emulate the success of the Coca-Cola Co's Smartwater, which it acquired with owner Glacéau in 2007

Bottled water consumption has increased in the US because of health concerns over sugary soft drinks. Soft drinks makers have sought to capitalise on this growth with moves into water and flavoured water products.

Yesterday, Groupe Danone CFO Pierre-Andre Terrise said flavoured water accounts for 30% of the company's water sales, maintaining the so-called “aqua drinks” sit at the heart of Danone's health strategy

Coca-Cola is still facing a lawsuit over claims made around its Vitaminwater brand, it emerged earlier this month. 

Expert analysis

PepsiCo, Inc. - Mergers & Acquisitions (M&A), Partnerships & Alliances and Investment Report

MarketLine's Company Mergers & Acquisitions (M&A), Partnerships & Alliances and Investments reports offer a comprehensive breakdown of the organic and inorganic growth activity undertaken by an organization to sustain its competitive advantage.

Sectors: Product launches, Water

Companies: PepsiCo, Danone, Coca-Cola Co

View next/previous articles

Currently reading -

US: PepsiCo silent over Om bottled water launch

There are currently no comments on this article

Be the first to comment on this article

Related research

Cía de Bebidas Pepsico SA in Soft Drinks (Spain)

In 2012, Cía de Bebidas Pepsico continued to adapt to the gloomy economic climate by holding back prices, offering its core carbonates brands at lower retail prices than its main competitor Cía Servicios de Bebidas Refrescantes. On the other hand, th...

PepsiCo Inc in Soft Drinks (World)

PepsiCo has not made any major acquisitions for its soft drinks in the past 12 months and it saw slow recovery in US beverages in 2012. The company aspires to lead the future health and wellness trend and needs to develop new products to capture cons...

PepsiCo Inc in Health and Wellness (World)

While PepsiCo has lost ground to Coca-Cola in some HW soft drinks categories, including RTD tea, bottled water and carbonates, PepsiCo is in a much stronger position in HW packaged foods. The company’s Quaker brand, its recent acquisition in Russian ...

Related articles

just the Round-Up - The week in drinks

The top ten stories published on just-drinks this week:

just the Research

Here's a run-down of some of the top research reports currently available in the just-drinks research store:

Comment - Soft Drinks & Water - NPD in Europe in 2013: And the Winner is…

Ahead of the Oscars, due to be handed out in just over a month's time, Richard Corbett has some gongs of his own to hand out. In recognition of the best new soft drinks products in 2013, who will win a Corbett?

just-drinks tagline

Not a member? Join here

Decrease font sizeDecrease font sizeDecrease font size Increase font sizeIncrease font sizeIncrease font size Comment on this article Email this to a friend Print this page