The viaLink Company (NasdaqNM:VLNK) today announced that it has entered into an agreement with PepsiCo Inc. which allows any PepsiCo enterprise -- Frito-Lay, Inc., Pepsi-Cola Company and Tropicana Products, Inc. -- to use viaLink's e-commerce services. Frito-Lay will be the first PepsiCo enterprise to utilize viaLink's syncLink(SM) service to synchronize item, price and promotion information with its trading partners.

"We are extremely pleased to start the PepsiCo relationship by providing our synchronization services to Frito-Lay, the largest salty snack manufacturer in the world," said Lewis B. "Bucky" Kilbourne, viaLink's chairman and chief executive officer. "We believe a positive start with Frito-Lay will encourage the additional PepsiCo enterprises to use our synchronization and other e-commerce services to streamline trading relationships and more effectively manage their supply chain."

"Frito-Lay has also agreed to help us market viaLink's services to its major retail accounts and we believe its endorsement of viaLink will prove to be a substantial benefit in our sales efforts," said Kilbourne. "PepsiCo has been a supporter of viaLink since PepsiCo's participation in the Grocery Manufacturers of America (GMA)'s scan based trading pilot that utilized viaLink's technology for both synchronization and scan based trading. Through the pilot, PepsiCo experienced the power of synchronization first hand and, by signing this contract, PepsiCo is signaling its desire to bring viaLink's services to its various enterprises."

About The viaLink Company

The viaLink Company (NasdaqNM: VLNK) is a leading provider of subscription-based, business-to-business electronic commerce services that enable consumer packaged goods (CPG) and grocery industry participants to efficiently manage their highly complex supply chain information. viaLink's services allow manufacturers, wholesalers, distributors, retailers and operators to communicate and synchronize item, price and promotion information in a more cost-effective and accessible way than has been possible using traditional electronic and paper-based methods. The company also provides services to the foodservice and hospitality industries. For more information, visit viaLink's website: www.vialink.com.

This release contains forward-looking statements that involve risks and uncertainties. The viaLink Company now resembles a development stage company, which has commenced its planned operations but has not yet generated significant revenues. Among the important factors that could cause actual results to differ materially from those in the forward-looking statements are Frito-Lay's continued acceptance of viaLink's syncLink service, viaLink's ability to scale to meet PepsiCo's potential needs, viaLink's ability to implement PepsiCo's additional enterprises, the extent of viaLink's anticipated operating losses and negative cash flow; viaLink's ability to attract additional financing, viaLink's dependence on its strategic alliance partners; intense marketplace competition; rapid technological change and the possible obsolescence of viaLink's service; dependence on certain key personnel and need to hire additional personnel; viaLink's inability to protect its proprietary technology; as well as other factors detailed in viaLink's filings with the Securities and Exchange Commission, including its recent filings on Forms 10-KSB and 10-QSB.