US: PepsiCo signs bowling deal for Gatorade
By just-drinks.com editorial team | 1 December 2010
 |
PepsiCo's Gatorade G2 to sponsor women's bowling |
PepsiCo has signed a deal for its Gatorade sports drink to sponsor the 2011 women's bowling championships in the US.
Gatorade G2 will be official soft drinks sponsor of the 2011 Women's Open, PepsiCo and the Bowling Proprietors' Association of America (BPAA) announced today (1 December). This 2011 competition will be broadcast on ESPN and will take place at a major sporting venue, Cowboys Stadium in Texas, for the first time, offering greater exposure to sponsors.
"More and more major brands are taking notice of bowling's surging popularity among young females across the country," said the BPAA's executive director, Steve Johnson. "At high schools, colleges and bowling centres across the nation, women's bowling is on the rise and rapidly growing in popularity," said PepsiCo.
Sectors: Marketing – advertising & promotions, Soft drinks, Water
Companies: PepsiCo
View next/previous articles
Currently reading -
US: PepsiCo signs bowling deal for Gatorade
1 Dec 2010 -
Related research
Soft Drinks - Global Group of Eight (G8) Industry Guide
Datamonitor's Soft Drinks - Global Group of Eight (G8) Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the G8 (United States, Canada, Germany, France, United Kingdom, Italy, Russia ...
Juice drinks containing fruit pulp are not a new concept in China, but re becoming more popular, with more manufacturers incorporating fruit pulp in their products in 2010. For example, PepsiCo launched Tropicana Xianguoli in mid-2009, and trade sour...
Related articles
CANADA: PepsiCo Canada brings back Pepsi Retro
PepsiCo Canada has relaunched its Pepsi Retro can in Quebec as part of a 1980s-themed promotion to run throughout the summer.
There are currently no comments on this article
Be the first to comment on this article