PepsiCo plans to move its Gatorade and Tropicana ad accounts from Omnicom Group's Element 79.

The soft drinks company said today (17 April) that the Gatorade advertising account, which is estimated to be valued at US$150m will be relocated to Omnicom's TBWA/Chiat Day in Los Angeles. The Tropicana business will be shifted to Omnicom's Arnell Group in New York.

A PepsiCo spokesman said: "We're always looking for breakthrough creative, and as such, are continuously assessing performance from incumbents, as well as other agencies. We look at the businesses today; we believe Gatorade and Tropicana could benefit from a partnership change. In essence, both world-class brands demand new, creative thinking to fuel their growth. 

Element 79's most recent ad for Gatorade sports drink featured Tiger Woods playing golf on the moon.