PepsiCo's recently-launched emojis are set to further infiltrate social media as the soft drinks maker becomes the launch partner for a new Twitter ad product.

The company today said it is the first to join Promoted #Stickers, the corporate platform of Twitter's stickers tool launched in June. The tool, which allows users to paste stickers to photos that then link to all other photos with the same sticker, will now feature a bank of just under 50 PepsiMojis.

"By allowing people to add our emojis directly to their photos, we're giving fans a whole new way to engage," said Brad Jakeman, president of PepsiCo Global Beverage Group.

Twitter said the partnership is its biggest with PepsiCo and comes after "months of collaboration".

The emojis will be available in ten countries - Argentina, Canada, Egypt, India, Mexico, Russia, Saudi Arabia, Spain, United Arab Emirates and the US - with Twitter adding that the campaign will allow PepsiCo to "create local relevance at global scale".

PepsiCo launched a branded range of emoji ideograms earlier this year as part of a new global campaign. The PepsiMoji characters appear on Pepsi, Diet Pepsi and Pepsi MAX bottles.