US: PepsiCo secures continuation of NFL tie-up
By Olly Wehring | 7 September 2011
PepsiCo has extended its commercial tie-up with the National Football League in the US.
just-drinks articles are only available to registered users and members.
Join now for increased access
There are various access options to choose from. All provide instant access to the latest news, insight and expert analysis.
If you’re already a member, login here.

PepsiCo has extended its commercial tie-up with the National Football League in the US.

- Unlimited access to all the latest global beverage news and insight
- Expert analysis that puts the news into context
- Exclusive interviews with leading industry figures
- Monthly management briefings with detailed analysis on hot topics
- Personalised RSS feeds and email newsletters
- 10-year archive of news, insight and intelligence
- Discounts on just-drinks market research
- Plus much more
If you’re already a member, login here
More articles related to this one
Comment - Soft Drinks & Water - Shifting Focus at Coca-Cola Co
The Coca-Cola Co has spent the last 20 years diversifying its portfolio. Where once the rest of the stable cowered in Coke's shadow, more of the company's brands are now grabbing the spotlight and delivering growth. Ray Rowlands looks at how the firm has benefitted from covering bases.
US: PepsiCo sells US$2.75bn of debt
PepsiCo is taking advantage of low interest rates by selling US$2.75bn of debt in bond issues, as the soft drinks maker also seeks to return more cash to shareholders in 2012.
UAE: UAE Ministry of Economy reverses 30cl can ban
The United Arab Emirates Ministry of Economy has reversed its decision to ban 30cl soft drinks cans in the country, after claiming the can sizes violated consumer protection law.
Market research related to this article
PepsiCo Inc in Health and Wellness (World )
PepsiCo benefits from its broad health and wellness (HW) product portfolio, covering both HW soft drinks and HW packaged foods. It took a string of initiatives to boost its operations in HW, such as the establishment of Global Nutrition Group and acq...
PepsiCo in Soft Drinks (World)
The acquisition of its anchor bottlers, Russian market recovery and the link-up with Tata mean PepsiCo is in a much healthier position in soft drinks in 2011. However, growth in other industries may prove a distraction. The report offers detailed str...
Soft Drinks - Top 5 Emerging Markets Industry Guide
Datamonitor's Soft Drinks - Top 5 Emerging Markets Industry Guide is an essential resource for top-level data and analysis covering the Soft Drinks industry in each of the Top 5 Emerging markets (Brazil, China, India, Mexico and South Africa). The re...












