US: PepsiCo rolls-out Pepsi Next in test markets
Pepsi Next has launched into into Iowa and Wisconsin initially
PepsiCo has said it will trial its reduced-sugar cola, Pepsi Next, for 24 weeks before deciding whether to roll it out further.
PepsiCo announced the launch of the beverage into Iowa and Wisconsin this morning (14 June). The soft drinks and snacks giant said the brand is designed to appeal to consumers that want the taste of a full-calorie cola but with reduced sugar.
Pepsi Next has 60% less sugar than original Pepsi, it said.
A spokesperson told just-drinks: "Initially, this is a 24-week test. We have designed the test to maximise learning and will consider extending the test beyond the planned 24 weeks if necessary."
The spokesperson added that Iowa and Wisconsin were selected as test markets due to them "reflecting the US in terms of average demographics, retail, and media conditions".
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