UK: PepsiCo rolls-out Amp Energy
Click through to view PepsiCo's Amp Energy
Amp will be available from Monday (17 June) with an SRP of GBP1.39 (US$2.18) per 50cl can, Britvic said. It will initially be launched across convenience, wholesale and forecourt outlets nation-wide.
“Amp Energy powered by Mountain Dew is an example of how we’re continuing to invest in the brand and the overall energy category to help further grow sales for our customers,” Britvic marketing director Jonathan Gatward said.
Amp Energy was initially launched in the US as a Mountain Dew extension but is now sold in the country under its own name.
Britvic yesterday received "provisional" clearance from the UK's competition authorities for its merger with AG Barr.
PepsiCo India is one of the largest players in packaged foods and soft drinks in India. The holding became the new title sponsor of the Indian Premier League (IPL) for five seasons starting from 2013....
PepsiCo Deutschland GmbH is the second biggest player in carbonates in Germany. The company offers a wide product portfolio within carbonates, covering cola and non-cola carbonates through well-known ...
The G8 Soft Drinks industry guide provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2008-12, and forecast to 2017). The guide al...
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