UK: PepsiCo rolls-out Amp Energy

By | 12 June 2013

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PepsiCo is to launch Mountain Dew energy drinks extension Amp Energy in the UK through its Britvic distribution network.

Amp will be available from Monday (17 June) with an SRP of GBP1.39 (US$2.18) per 50cl can, Britvic said. It will initially be launched across convenience, wholesale and forecourt outlets nation-wide.

“Amp Energy powered by Mountain Dew is an example of how we’re continuing to invest in the brand and the overall energy category to help further grow sales for our customers,” Britvic marketing director Jonathan Gatward said.

Amp Energy was initially launched in the US as a Mountain Dew extension but is now sold in the country under its own name.

Britvic yesterday received "provisional" clearance from the UK's competition authorities for its merger with AG Barr.

Expert analysis

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Soft drinks

Companies: PepsiCo, Britvic, AG Barr

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