CANADA: PepsiCo resigns Gatorade martial arts sponsor
By just-drinks.com editorial team | 29 March 2010
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Georges "Rush" St-Pierre renews sponsorship deal |
PepsiCo Canada has renewed Georges "Rush" St-Pierre’s sponsorship deal with the Gatorade sports drink brand.
The mixed martial arts welterweight champion released a new video at the weekend (27 March), to tie in with the announcement. The video will air on TSN and Sportsnet channels and also features on YouTube and Facebook.
"Georges St-Pierre truly embodies the spirit of athleticism for Canada, from his gruelling behind-the-scenes training regimen to his championship fights in front of the world," said Dale Hooper, VP marketing, PepsiCo Beverages Canada.
The Gatorade Company last week launched its G Series Pro across the US through a distribution alliance with nutritional retailer GNC.
Sectors: Marketing – advertising & promotions, Soft drinks, Water
Companies: PepsiCo
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