GLOBAL: PepsiCo releases global Beyonce Pepsi ad

By | 5 April 2013

PepsiCo has launched the latest global advertising campaign for its Pepsi CSD range, featuring US singer Beyonce Knowles.

The ad, which debuted yesterday (4 April), features a new track by Beyonce. Entitled 'Mirrors', the spot will be aired in 70 markets and marks the latest creative in Pepsi's 'Live for Now' campaign.

“While this advertising is the first phase of our wide-ranging collaboration, we are also co-developing ways to engage fans around the upcoming 'The Mrs. Carter Show World Tour'," said Brad Jakeman, president of Pepsi Global Beverages Group.

PepsiCo has worked with Beyonce for the past ten years. In January, the company sponsored the half-time show at the US Super Bowl, with Beyonce headlining the entertainment.

Expert analysis

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report

PepsiCo, Inc. - SWOT, Strategy and Corporate Finance Report, is a source of comprehensive company data and information. The report covers the company’s structure, operation, SWOT analysis, product and service offerings, detailed financials, and corporate actions, providing a 360° view of the company.

Sectors: Marketing – advertising & promotions, Soft drinks

Companies: PepsiCo

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