US: PepsiCo readies lighter Aquafina bottle

By | 25 March 2009

PepsiCo has launched a lighter bottle for its Aquafina water brand in the US.

The company claimed today (25 March) that the trademarked 'Eco-Fina' bottle, weighing just under 11 grams and made with 50% less plastic, is the lightest half-litre bottle of any nationally-distributed bottled water brand in the US market.

The new bottle, which features a 'rippled web' design, will be available in 24-packs and begins shipping to retail outlets across the US from next month.

PepsiCo said that it hopes to eliminate an estimated 75m pounds of plastic annually, while the removal of cardboard base pads from 24-packs at its Aquafina purification centres is expected to contribute to saving 20m pounds of corrugate by 2010.

Earlier this month, PepsiCo said that it will roll out an agenda related to water consumption across its global organisations as part of its 'Performance with Purpose' initiative.

Sectors: Soft drinks, Water

Companies: PepsiCo

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