GLOBAL: PepsiCo readies home-carbonation move with Bevyz
PepsiCo is listed as a partner on Bevyz' website
PepsiCo has confirmed to just-drinks that it is poised to enter the home-carbonation arena through a partnership with Bevyz.
A company spokesperson said earlier today (10 March) that PepsiCo is a partner with Bevyz, a Malta-based firm that will unveil its “multi-drink system” in the US later this week. The machine, which is a combined water cooler, coffee/tea machine and soft drinks/juice dispenser, will launch at the International Home & Housewares Show in Chicago, according to a note from Bernstein Research today.
“The machines are surprisingly small (11.5 x 12 x 14 inches), use a CO2 tank, could be set up for a water line or refillable water container, and had interchangeable colourful front panels,” Bernstein said.
Bevyz' website lists PepsiCo as a partner, along with Del Monte and Hero.
When contacted by just-drinks, the PepsiCo spokesperson said: “I can confirm we are a partner with Bevyz but can’t comment further for competitive reasons.”
Last month, Coca-Cola Co announced its entry into the home-carbonation segment, when it bought a stake in Green Mountain Coffee Roasters, the producer of the Keurig Cold at-home beverage system. The news prompted speculation that PepsiCo was set to make a similar move, although CEO Indra Nooyi would only say that the firm was “making sure we don't lock and load with any technology until the technology has proven out”.
No-one was immediately available for comment at Bevyz when contacted by just-drinks today.
According to the form 10-K filed in February 2014, Coca-Cola has five strategic priorities. “Accelerate sparkling growth, led by brand Coca-Cola; Strategically expand our profitable still portfolio; I...
Synopsis Canadean's "PepsiCo, Inc. : Consumer Packaged Goods - Company Profile, SWOT & Financial Report" contains in depth information and data about the company and its operations. The profile contai...
The Coca-Cola Co (TCCC) is the leading player in both soft drinks and in HW soft drinks. The company’s strength is based on its diversity of category presence from HW carbonates to RTD tea and bottled...
The Coca-Cola Company slightly underperformed the world’s soft drinks market amid the recession in Western Europe and slow economic recovery in the US. It is actively expanding in low calorie carbonat...
- just The Preview - Diageo's FY preliminaries
- Diageo chief admits "tougher than expected" year
- Molson Coors CEO exit - Mega-Merger on hold?
- Focus - Diageo's FY Performance by Region, Brand
- Comment - Beer - What’s in a (Brand) Name?
- ASA bans Jägermeister TV ad
- Belvédère chairman to step down
- Diageo boosts exec committee
- Diageo silent over Shuijingfang writedown report
- Diageo bags Facebook unit boss as director